Redefining clean and sustainable shower gel through a powder-to-liquid solution, that smells amazing and lather as traditional gels, without any of the single-use plastic waste (no-brainer).
Refizz sought to turn the tide on traditional showering habits with a powder-to-liquid solution that's as gentle on the planet as it is on the skin. The challenge was to convey this innovative change through a visual identity that communicated both the simplicity and depth of their eco-friendly philosophy.
Crafting a visual scent trail that beckons the eco-conscious. The Refizz brand needed to embody the freshness of its approach and the purity of its products.
Our animations bring the Refizz identity to life, transitioning through a spectrum that mirrors the brand's dynamic and sustainable journey. The carefully chosen color palette echoes the brand's commitment to environmental consciousness.
The offline has to keep the online experience, keeping the consistency across different channels from a shop signage to the packaging. The brand's presence is felt in large applications such as outdoors, and smaller ones like stickers.
"Get ready to refresh and reduce" isn't just a mere slogan — it's a mantra that defines Refizz ethos. Refizz is all about the step towards a more sustainable future, as showcased across the messaging.
The powder packaging was one of the fundamental steps of Refizz brand to enhance the customer experience. Each package is a testament to the simplicity and potential of the powder-to-gel solution.
With an eye on the digital , we work on a cohesive look at Refizz's social media applications and web design. The visual identity extends across platforms, solidifying the brand's position as a leader in sustainable personal care.
Daniel Teixeira - Designer
Paulo Sá - Project Manager