An Edtech startup based in Porto, changing how teachers work, giving them more time to do what they really love, teach.
Tackling down Intuitivo's heart and soul, we worked closely with the founding team to understand their unique challenges and aspirations. Through immersive strategy sessions on-site, the powerful tagline "Teachers' Best Friend" was born, setting the course for the brand's rejuvenation.
Focused brainstorming, deep dive discussions, and strategy workshops led to the creation of a clear and compelling brand strategy. The visual and verbal elements designed thereafter became instrumental in cementing Intuitivo's position in the Edtech space.
Rooted in Intuitivo's core values, the spirals became the central visual element, representing teachers transformational journeys, community, and aspirational achievements. These elements are the representations of Intuitivo's commitment to teachers.
Taking brand consistency a step further, Intuitivo's identity was woven seamlessly into its tangible assets. Every piece, from business cards to event merchandise, became an ambassador of Intuitivo's mission. By ensuring a unified branding experience, irrespective of the medium, we fostered deeper connections with teachers and strengthened Intuitivo's brand recognition.
If a picture is worth a thousand words, then a video is worth a million! We harnessed the evocative power of motion to craft a compelling video narrative for Intuitivo. Diving deep into their ethos, aspirations, and journey, the video offers viewers an immersive experience into the heart and soul of Intuitivo, showcasing the transformational impact they aim to create in the world of education.
Crafting a coherent and engaging digital presence for Intuitivo meant ensuring every interaction was meaningful. From different social media assets to the website, every touchpoint was meticulously curated.
The online space is often the first touchpoint for many, and Intuitivo's digital presence had to be nothing short of impressive. Prioritizing intuitive navigation and consistent brand visuals, we designed a website that feels like a digital extension of Intuitivo's purpose.
A pitch deck is more than just slides; it's a narrative. For Intuitivo, it was crucial that their story was told persuasively and passionately. We took a deep dive into their goals, achievements, and aspirations, fashioning a deck that not only informed but inspired. Utilizing consistent brand visuals and clear messaging, we crafted a tool that effectively communicates Intuitivo's vision to potential partners and investors.
Daniel Teixeira - Designer
Marco Rodrigues - Developer
Paulo Sá - Project Manager